SME-U Workshops

Why Salespeople Fall Into the Prospect's...

Tuesday, February 13, 2018

Tom Scully
President
Sales Techniques, Inc.
Sandler Training

Why Salespeople Fall Into the Prospect's Buying System

Learn keen insights on how prospects are controlling the sales process and how salespeople can maintain control.


SME-U workshops are sponsored in part by Cuyahoga Valley Chamber of Commerce


SME-U workshops are held 7:45-9:15a.m. the second week of every month at:
Doubletree by Hilton Hotel Cleveland – Independence
6200 Quarry Lane, Independence, Ohio 44131

SME Cleveland members $10, Guests $20

Call 216.767.5951 for more information.

Optimizing Digital Marketing ROI

Tuesday, March 13, 2018

Nathan David
Digital Marketing Manager
Cleveland Clinic

Optimizing Digital Marketing ROI For Non-Ecommerce Companies

Google Analytics, AdWords, Facebook, and most digital marketing platforms have built-in ecommerce tracking and optimization capabilities that enable quick out of the box ROI management. Unfortunately, the majority of business models are not ecommerce and cannot utilize these out of box functionalities for ROI tracking. Regardless of business model, companies need to hold digital marketing efforts accountable for driving ROI to improve investment efficiencies. Although elusive, ROI can still be managed and enhanced for non-ecommerce digital campaigns if the proper reporting infrastructure is created.

What we will cover…
  • Overview of digital marketing ROI tracking frameworks (ecommerce, lead generation, lead generation with revenue projections, lead generation integrated with CRM)
  • Tools used to create internal business intelligence reporting with digital marketing ROI
  • Tactics for passing non-ecommerce revenue to digital marketing platforms (AdWords, Facebook, etc.) for in platform optimizations
  • Cleveland Clinic Case Study: Non-Ecommerce Digital Marketing ROI Infrastructure

SME-U workshops are sponsored in part by Cuyahoga Valley Chamber of Commerce


SME-U workshops are held 7:45-9:15a.m. the second week of every month at:
Doubletree by Hilton Hotel Cleveland – Independence
6200 Quarry Lane, Independence, Ohio 44131

SME Cleveland members $10, Guests $20

Call 216.767.5951 for more information.

Rob Yoho

Tuesday, April 10, 2018

Rob Yoho
Principal
Sandler Training | MP Solutions Inc.



SME-U workshops are sponsored in part by Cuyahoga Valley Chamber of Commerce


SME-U workshops are held 7:45-9:15a.m. the second week of every month at:
Doubletree by Hilton Hotel Cleveland – Independence
6200 Quarry Lane, Independence, Ohio 44131

SME Cleveland members $10, Guests $20

Call 216.767.5951 for more information.