SME-U Workshops

Take AIM

Tuesday, March 10, 2015

Andy Halko
Chief Executive Officer
Insivia


Take AIM - Exploring the Acute Integrated Marketing System



Description & Objective
AIMs is an education program and implementation process to develop a specialized operational system that creates targeted marketing campaigns. The program creates definition and focus to provide significant pressure on a focused target audience allowing you to deeply penetrate your market. We believe that truly powerful marketing is a mile deep and an inch wide; not an inch deep and mile wide as many companies practice. AIMS is a unique system that can be trained, implemented and scaled for a wide range of organizations. AIMs is a marketing philosophy and approach that helps clarify the complexity of marketing and brings back control to organizational leadership.

Takeaways

  • Empowering organizations to build and implement highly focused and powerful marketing systems using the AIMs program.

  • Developing a brand position for targeted audiences with persona mapping.

  • Discovering target acquisition moments and entry points.

  • Creating demand through paid, owned and earned media.

  • Building a strategic marketing plan with KPI and optimization rhythms.



Sponsors:



SME-U workshops are held 7:45-9:15a.m. the second week of every month at:
Holiday Inn Cleveland South 6001 Rockside
Road Independence, Ohio 44131
www.hiindependence.com

SME Cleveland members $10, Guests $20

Call 216.767.5951 for more information.

Content Marketing for Sales 101

Tuesday, April 14, 2015


Amy Neumann and Jacquie Chakirelis
Northeast Ohio Media Group


Content Marketing for Sales 101: Reaching Customers Where They Read


  • What is content marketing and how can it be used as a sales tool to generate leads

  • Learn how blogging can help you rise above your competition

  • Discover easy strategies to create content that attracts customers

  • Uncover the secrets to create a content that sells 24/7



Sponsors:



SME-U workshops are held 7:45-9:15a.m. the second week of every month at:
Holiday Inn Cleveland South 6001 Rockside
Road Independence, Ohio 44131
www.hiindependence.com

SME Cleveland members $10, Guests $20

Call 216.767.5951 for more information.

TBA

Tuesday, May 12, 2015



Sponsors:



SME-U workshops are held 7:45-9:15a.m. the second week of every month at:
Holiday Inn Cleveland South 6001 Rockside
Road Independence, Ohio 44131
www.hiindependence.com

SME Cleveland members $10, Guests $20

Call 216.767.5951 for more information.