SME-U Workshops

Generating the Right Web Content...

Tuesday, September 12, 2017

Scott Mowery
Director of Digital Marketing
Cleveland Clinic

Generating the Right Web Content for Your Sales and Marketing Funnel

Digital content plays a major part in supporting the marketing conversion funnel for any business. However, specific types of content and keywords works better for certain parts of your funnel than others. In this session, you will learn helpful tips for optimizing your website’s marketing funnel including:
  • What tools and resources can help you generate content ideas and keywords to address your audience and the funnel
  • Which types of digital content and keywords work best for the different steps of the conversion funnel (awareness, consideration, action and retention)
  • How to diagnose and prioritize the areas in your funnel that aren’t reaching their full potential


SME-U workshops are sponsored in part by Cuyahoga Valley Chamber of Commerce

SME-U workshops are held 7:45-9:15a.m. the second week of every month at:
Holiday Inn Cleveland South 6001 Rockside
Road Independence, Ohio 44131

SME Cleveland members $10, Guests $20

Call 216.767.5951 for more information.