SME-U Workshops

Getting More Out of Web Analytics

Tuesday, January 13, 2015

Scott Mowery
Cleveland Clinic

Web analytics is taking up more of the daily workload for marketers due to increased demand for accountability and ROI. However, the challenges of gathering actionable digital marketing data from tools like Google Analytics and utilizing it in effective reports and presentations to stakeholders can be daunting and time consuming. In this workshop, you will learn tips for saving time while using Google Analytics, best practices for creating reports and dashboards and better ways to present memorable insights that get your organization’s attention.

Sponsors:



SME-U workshops are held 7:45-9:15a.m. the second week of every month at:
Holiday Inn Cleveland South 6001 Rockside
Road Independence, Ohio 44131
www.hiindependence.com

SME Cleveland members $10, Guests $20

Call 216.767.5951 for more information.

LinkedIn for Business

Tuesday, February 10, 2015

Amy Neumann and Jacquie Chakirelis
Northeast Ohio Media Group

Learn how to leverage the power of 225 million professionals on the largest business-focused social network! Find out what the most efficient, effective ways are to set up and use:

  • Personal Profiles – your online resume and best foot forward

  • Company Pages – make your business stand out from the crowd

  • LinkedIn Groups – connect with people who share your passion

  • InMails – connect with new contacts, even if you don’t have their contact information

  • Other creative ways to network and connect to interesting business professionals and potential new clients

Sponsors:



SME-U workshops are held 7:45-9:15a.m. the second week of every month at:
Holiday Inn Cleveland South 6001 Rockside
Road Independence, Ohio 44131
www.hiindependence.com

SME Cleveland members $10, Guests $20

Call 216.767.5951 for more information.

Take AIM

Tuesday, March 10, 2015

Andy Halko
Chief Executive Officer
Insivia


Take AIM - Exploring the Acute Integrated Marketing System



Description & Objective
AIMs is an education program and implementation process to develop a specialized operational system that creates targeted marketing campaigns. The program creates definition and focus to provide significant pressure on a focused target audience allowing you to deeply penetrate your market. We believe that truly powerful marketing is a mile deep and an inch wide; not an inch deep and mile wide as many companies practice. AIMS is a unique system that can be trained, implemented and scaled for a wide range of organizations. AIMs is a marketing philosophy and approach that helps clarify the complexity of marketing and brings back control to organizational leadership.

Takeaways

  • Empowering organizations to build and implement highly focused and powerful marketing systems using the AIMs program.

  • Developing a brand position for targeted audiences with persona mapping.

  • Discovering target acquisition moments and entry points.

  • Creating demand through paid, owned and earned media.

  • Building a strategic marketing plan with KPI and optimization rhythms.



Sponsors:



SME-U workshops are held 7:45-9:15a.m. the second week of every month at:
Holiday Inn Cleveland South 6001 Rockside
Road Independence, Ohio 44131
www.hiindependence.com

SME Cleveland members $10, Guests $20

Call 216.767.5951 for more information.

Content Marketing for Sales 101

Tuesday, April 14, 2015

Amy Neumann and Jacquie Chakirelis
Northeast Ohio Media Group


Content Marketing for Sales 101: Reaching Customers Where They Read


  • What is content marketing and how can it be used as a sales tool to generate leads

  • Learn how blogging can help you rise above your competition

  • Discover easy strategies to create content that attracts customers

  • Uncover the secrets to create a content that sells 24/7



Sponsors:



SME-U workshops are held 7:45-9:15a.m. the second week of every month at:
Holiday Inn Cleveland South 6001 Rockside
Road Independence, Ohio 44131
www.hiindependence.com

SME Cleveland members $10, Guests $20

Call 216.767.5951 for more information.

TBA

Tuesday, May 12, 2015



Sponsors:



SME-U workshops are held 7:45-9:15a.m. the second week of every month at:
Holiday Inn Cleveland South 6001 Rockside
Road Independence, Ohio 44131
www.hiindependence.com

SME Cleveland members $10, Guests $20

Call 216.767.5951 for more information.