SME-U Workshops

Standing Out

Tuesday, October 10, 2017

Chuck Fenske
Vice President of Business Development
Knoch Corporation

Standing Out: Finding - and Defining - Your Value Proposition

Chuck Fenske, vice president of business development and marketing for Knoch Corporation, a construction management company in Northeast Ohio, will discuss developing an effective corporate strategy and value proposition for small businesses.

Fenske, an innovative thought leader in the construction management industry, is a published author about the science behind business development best practices.


Sponsors:


SME-U workshops are sponsored in part by Cuyahoga Valley Chamber of Commerce


SME-U workshops are held 7:45-9:15a.m. the second week of every month at:
Doubletree by Hilton Hotel Cleveland – Independence
6200 Quarry Lane, Independence, Ohio 44131

SME Cleveland members $10, Guests $20

Call 216.767.5951 for more information.

Media Relations 101

Tuesday, November 14, 2017

Holly Mueller
Owner
Holly M Communications

Media Relations 101: How B2B Companies in Northeast Ohio Can Benefit

During this workshop, Holly Mueller will provide a broad overview on:
  • How the media work
  • The importance of having trained spokespeople
  • Taking control of any interview
  • Humanizing and helping to promote your business

Holly Mueller is the owner of Holly M Communications, a strategic public relations and communications firm. She and her team provide professional communications training and consultation services for clients who need help telling their story – whether it’s through improving their media relations presence, delivering effective speeches and presentations, or providing strategic guidance for both global and domestic marketing campaigns.


Sponsors:


SME-U workshops are sponsored in part by Cuyahoga Valley Chamber of Commerce


SME-U workshops are held 7:45-9:15a.m. the second week of every month at:
Doubletree by Hilton Hotel Cleveland – Independence
6200 Quarry Lane, Independence, Ohio 44131

SME Cleveland members $10, Guests $20

Call 216.767.5951 for more information.

The Impact of Futurist Trends on Business

Tuesday, January 09, 2018

Andy Halko
CEO
Insivia

Technologies in the next 10 to 20 years and the impact on business.

From autonomous vehicles and artificial intelligence to big data and bio technology, anyone in business should be aware of the drastic economic and societal changes coming in the next 5, 10 and 25 years. We aren't talking about science fiction, but technologies currently on the rise that will change the way every single one of us works.

Know what is coming and how it will impact your organization to begin future proofing your business.



Sponsors:


SME-U workshops are sponsored in part by Cuyahoga Valley Chamber of Commerce


SME-U workshops are held 7:45-9:15a.m. the second week of every month at:
Doubletree by Hilton Hotel Cleveland – Independence
6200 Quarry Lane, Independence, Ohio 44131

SME Cleveland members $10, Guests $20

Call 216.767.5951 for more information.

Optimizing Digital Marketing ROI

Tuesday, March 13, 2018

Nathan David
Digital Marketing Manager
Cleveland Clinic

Optimizing Digital Marketing ROI For Non-Ecommerce Companies

Google Analytics, AdWords, Facebook, and most digital marketing platforms have built-in ecommerce tracking and optimization capabilities that enable quick out of the box ROI management. Unfortunately, the majority of business models are not ecommerce and cannot utilize these out of box functionalities for ROI tracking. Regardless of business model, companies need to hold digital marketing efforts accountable for driving ROI to improve investment efficiencies. Although elusive, ROI can still be managed and enhanced for non-ecommerce digital campaigns if the proper reporting infrastructure is created.

What we will cover…
  • Overview of digital marketing ROI tracking frameworks (ecommerce, lead generation, lead generation with revenue projections, lead generation integrated with CRM)
  • Tools used to create internal business intelligence reporting with digital marketing ROI
  • Tactics for passing non-ecommerce revenue to digital marketing platforms (AdWords, Facebook, etc.) for in platform optimizations
  • Cleveland Clinic Case Study: Non-Ecommerce Digital Marketing ROI Infrastructure



Sponsors:


SME-U workshops are sponsored in part by Cuyahoga Valley Chamber of Commerce


SME-U workshops are held 7:45-9:15a.m. the second week of every month at:
Doubletree by Hilton Hotel Cleveland – Independence
6200 Quarry Lane, Independence, Ohio 44131

SME Cleveland members $10, Guests $20

Call 216.767.5951 for more information.

Rob Yoho

Tuesday, April 10, 2018

Rob Yoho
Principal
Sandler Training | MP Solutions Inc.


Sponsors:


SME-U workshops are sponsored in part by Cuyahoga Valley Chamber of Commerce


SME-U workshops are held 7:45-9:15a.m. the second week of every month at:
Doubletree by Hilton Hotel Cleveland – Independence
6200 Quarry Lane, Independence, Ohio 44131

SME Cleveland members $10, Guests $20

Call 216.767.5951 for more information.