I’ll never forget the first time I went to a networking event as a business owner. I had recently left the corporate world, where networking meant meeting up with coworkers for lunch or happy hour. Now I was responsible for bringing in business — and networking was critical. Searching for networking events and opportunities…making time to attend industry functions…and socializing after a long business day. It was overwhelming.
It’s a well-known fact: not everyone likes to network. However, it’s proven time again that “it’s not what you know, it’s who you know.” Networking can make or break a company. The Business Networking Institute found that most business owners attribute more than 70% of their business success to word-of-mouth or referrals, and according to a LinkedIn survey, 85% of all jobs are filled via networking.
Yet, probably 99% of networking is a waste of time. It’s the other 1% that makes a difference.