Board of Directors

Board of Directors2018-09-07T15:25:07+00:00

Governing Board Members


Anson Hall

Marketing Consultant – ESPN Cleveland
Phone: 216-470-3076

Anson is a Marketing Consultant at ESPN Cleveland—a Good Karma Brands owned sports marketing company powered by the passion of Cleveland sports fans. He works with local and national businesses to develop brand building strategies utilizing ESPN’s local assets.  These include:

  • Radio (ESPN 850 WKNR and ESPN 1540 KNR2)
    • ESPN 850 WKNR is the home of the Cleveland Browns and Ohio State Buckeyes
  • Digital (, the ESPN App, and the WatchESPN App)
    • Assets include high-impact display ads, non-skippable pre-roll videos, and video commercials during ESPN’s live streaming events
  • Events
    • 400-500 local events per year throughout Northeast Ohio

Anson helps brands tell their story using these assets. He can be reached via email at or by phone at 216-470-3076.


Melissa Marik

Executive Caterers at Landerhaven

Phone: 216-659-5623

Melissa is currently the Cluster Director of Sales for the InterContinental Hotel Group Cleveland and has over 25 years of experience in the hospitality industry in sales, marketing, and events. She has been on the board of SME Cleveland for over 4 years and was a 2014 Distinguished Marketing and Sales Award recipient. Melissa is also a graduate of the University of Akron.

Mary Margaret Lavelle

Executive Director – SME Cleveland 

Phone: 216-767-5951

Mary Margaret has been the Executive Director of SME Cleveland for over 14 years. She is responsible for effectively managing the Association’s operations in a fiscally-responsible manner. Helping members get the most out of their membership is one of her favorite aspects of her position.

Nick Mazzone

Senior Tax Partner – Card, Palmer, Sibbison & Co.

Phone: 216-621-6100

I have been practicing in the area of taxation for most of my 44 year career, and am a strong advocate for my clients. My clients consist of closely-held businesses in manufacturing, retail, professional services and distribution. I believe in overdelivering timely professional services at a fair fee.

Sue Safos

President – Dennison Creative

Phone: 440-283-5004

Sue brings nearly 30 years of marketing communications experience to Dennison Creative. In her role, Sue assists clients with marketing strategy, helps develop effective selling tools to support it, and recommends the best places to use them.

Richard DeCarlo

Director of Sales and Region Management – Ultimate Air Shuttle

Phone: 216-781-6411

Cathy Razzante

Senior Sales Manager – Sawmill Creek Resort

Phone: 419-433-3800 Ext. 751

I have worked in the Hospitality Industry for 30+ years starting in Operations in the Downtown Market and moving into Sales and Catering area which I tremendously enjoy. I am currently working at Sawmill Creek Resort which I personally feel is in the best location in OHIO, on the shores of Lake Erie. As a Senior Sales Manager, I assist meeting planners design and execute their perfect retreat, training, or team building event.

I joined SME in 2010 and I am currently serving on the Board of Directors helping new members become acclimated to SME. I have met some incredible people in the last 8 years of SME, learned new sales and marketing tactics at SME-U and Sales Con, and have made some new friends. Married for 27 years and have 4 children who are now beginning their careers.

Sharrona Burns

Senior Director of Sales – Rock & Roll Hall of Fame

Phone: 215-515-1945

Sharrona oversees group sales, meetings, events, sales promotions and special accounts that generate revenue and attendance. Sets the strategy for the department with the vice president of marketing & communications, builds tactical plan, prepares budget, develops partnerships and packages, acquires new accounts, cultivates relationships to generate repeat business, identifies new sales opportunities, engages in networking and outside sales, and supervisors a staff of five.  Sharrona travels around the country representing the Rock & Roll Hall of Fame at national sales trade shows.

Holly Mueller

Owner, Holly M Communications

Phone: 216-395-4750

Holly Mueller is the owner of Holly M Communications, a strategic public relations and communications firm. She and her team provide professional communications training and consultation services for clients who need help telling their story – whether it’s through improving their media relations presence, delivering effective speeches and presentations, or providing strategic guidance for both global and domestic marketing campaigns.

Patrick Zangardi

Owner/Marketing Strategist – Zangardi Marketing

Phone: 216-815-8400

At Zangardi Marketing we focus on creating smart, integrated, and sustainable marketing strategies that leverage technology and drive sales for creative, growth-oriented businesses.

I’ve been obsessed with helping businesses grow through digital marketing since I started my career and consider myself equal parts brand and marketing strategist, sales professional and pizza expert (eating it, not making it), and a tech-obsessed marketing guy who is constantly thinking of big-picture ideas and tactical ways to implement them.

I’ve been involved with SME since 2016 where I’ve met a ton of amazing professionals that have turned into friends, learned from the region’s top sales and marketing experts and networked with some of Cleveland’s smartest people. The organization offers tremendous value to its members and guests and I’m happy to be a part of it.

Michelle Sustar

Integrated Marketing Manager – Crain’s Cleveland Business

Phone: 216-771-5371

Michelle Sustar joined Crain’s Cleveland Business in October of 2012 as a Marketing and Sales Assistant, where she is still employed as the Integrated Marketing Manager. Sustar serves on the Board of Directors for SME Cleveland, Wigs for Kids, the community relations committee for BVU, BVU’s young professional advisory board and is the founder of Crain’s RISE. She is a graduate of the Cleveland Leadership Center’s On-Board Cleveland program, the recipient of the Cleveland 20/30 Club’s Movers and Shakers award and an honoree in SME Cleveland’s 2018 DMSA class.

Associate Board Members

Cristina Bertero

Owner/Vice President – Fully Promoted Cleveland

Phone: 440-716-8899

My name is Cristina Bertero and I am the  proud owner of Fully Promoted Cleveland (formerly North Olmsted) . We are a branded products and marketing services company specialized in promoting other business through branded  apparel, digital marketing, lead services, print services and promotional products.

John Eltzroth

Project Manager, Business Analyst – Simplesoft Solutions, Inc.

Phone: 440-479-1300

Helping customers deploy CRM and Marketing Automation software and strategies that their users will enjoy.  I love helping clients find the best ways to assist their customers and prospects and to create new approaches in satisfying them.  Member of SME since 2000.

Michael Ferry

Director of Corporate and Community Partnerships – The Foundry Rowing & Sailing Center

Phone: 216-862-0247

Sales, Marketing and Development Professional with experience in both profit and non-profit environments. Respected as a team leader managing large, high budget businesses and comfortable as an independent, self-directed individual contributor working in area of given passion. Proven leader and team player with a solid track record of developing business, corporate and donor relationships to achieve revenue goals.

Caroline Guscott

Director of Communications and External Relations – Cleveland Museum of Art

Phone: 216-707-2261

Accomplished and innovative senior marketing and communications executive with more than a decade of experience working across a broad, integrated marketing portfolio. Proven ability to envision and lead pivotal campaigns that expand brand recognition, deepen consumer connections and accelerate revenue growth for maximum impact and record success. Enthusiastic leader with a track record of developing strong, sustainable and highly motivated teams.

Sandra Keneven

Senior Sales Manager – Metropolitan at The 9

Phone: 216-331-6302

Sandra has over 10 years of cumulative experience in the hospitality industry, including roles at full-service, extended stay, and select-service properties with Marriott, Starwood and Wyndham hotel brands. Her experience includes front office operations, group, catering and transient sales, revenue management and marketing.

During her hotel sales career, Sandra received numerous awards for her sales performance and achievements, while working individually and with a team.

Sandra is mostly proud that she has managed to be a part of, and even lead one of the two hotel openings here in Cleveland, during the time of multiple new hotels openings in the market recently.

Zach Laurer

Employee Benefits Consultant – Arthur J Gallagher

Phone: 216-416-2240

At Arthur J. Gallagher & Co., we’re a global provider with a hometown feel.

Because we know your business is unique and has challenges that cannot be resolved by “off the shelf” coverage, we have teams of experts that leverage the power of our global resources to design a custom solution specifically for you, while offering localized service when and where you need it.

Our office has specialists that can assist you with all of your commercial insurance or benefits and HR consulting needs. And our advisors will help you stay informed of evolving challenges and issues in your industry.

Most important, we pride ourselves on providing world-class service and innovative ideas. We see solutions where others see problems.

Greg McBride

Risk Management- Euler Hermes North America

Phone: 216-548-8376

Greg has been a member of SME Cleveland since 2005, and a Board Member since 2006, including twice being President of the Organization.  In his role with Euler Hermes, Greg helps companies manage and leverage their Accounts Receivables by offering up payment guarantees and access to working capital using their Receivables.


Contact Info

Phone: 216.767.5951

Web: SME Cleveland

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