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About The Event

Date: March 23 2020

Location: Windows on the River

Time: 11:30-1:00

Presented by Ross Binnie — Chief Brand Officer – The Cleveland Orchestra


Growing Younger!

The Battle Against Aging Audiences at The Cleveland Orchestra.

  • Orchestras everywhere face a challenge to be relevant to the next generation
  • Despite being one of the world’s best orchestras, The Cleveland Orchestra also has a unique set of challenges in this regard.
  • Most notably, the market is much smaller than the other cities of Orchestras of worlds class stature.
  • However, regardless of the challenges, the Orchestra has managed to buck the industry trend.
  • The orchestra has managed to grow its audience, lower their average age, and build sales revenue over the last decade.
  • This talk will focus on the successful strategies that have allowed The Cleveland Orchestra to “Grow Younger”.

Lunch Sponsors

Executive Caterers at Landerhaven














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