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Glenn Smith

World Synergy

Differentiate Your Brand with Essence Marketing

Your essence is the soul and spirit of your company. What makes you different from your competitor? The value proposition identifies those characteristics that make you different and helps you define why you are in business, besides making money, so you can build this into the fabric of your organization.

What we will cover…

  • Learn the fundamentals of a strategic marketing strategy, including the preparation that is involved to start and what tools should be leveraged to best support a successful roadmap
  • Learn how to differentiate yourself from the competition and close the sale
  • Develop key elements needed to support the execution of your strategy, including:
    • The key characteristics that make your business unique through the value proposition process
    • Business objectives, focused on marketing and revenue goals that are SMART (Specific, Measurable, Achievable, Realistic, Timely)
    • Target audiences and specific personas
    • Identified USPs (Unique Selling Propositions) to prepare for the sales journey